Using PPC like Google Adwords
Google Adwords
Many affiliates use PPC to drive traffic to our sites now.
It's a very quick way to get traffic directly to our websites
within 30 minutes without even owning your own web site
or mailing list.
Organic traffic, that is to say traffic created by reaching
a top position in a search engine can nowadays take considerable
effort so PPC, and specifically Google Adwords have become
incredibly popular.
The system works by allowing you to choose a set rate your
willing to pay for each keyword, for example 'fat loss supplement
review'. You decide what your willing to pay, ( I strongly
suggest using some kind of ad tracker to find out your ROI)
, then within minutes your advert will appear when somebody
types that keyword into Google.
Adwords are the adverts you see down the right hand side
of Google search results and occasionally at the top of
the page as well highlighted in blue and purple.
In the Google Adwords administration area you then simply
add your affiliate code so that when a surfer types in a
keyword your Google Adwords advert appears with the affiliate
code embedded.
The surfer can not see your affilite code as you can mask
it with whatever URL you choose, when the surfer clicks
on the link they are then re-directed to our site with your
affiliate code set so you get paid if they purchase one
of our products.
For a full description of how Adwords works you can check
out Google's own step by step guide here
(opens in a new window)
No popup's allowed
Google do not allow any landing page to contain pop ups.
Although on our sites you will see 'pop-ups' we are using
the form of popup that does not cause Google concern as
the the technology creating the popup is classified as being
'within the page'.
You can set up an adwords campaign and simply send traffic
directly to our main index pages.
I need more help, I'm not quite sure about something.
Simply contact
us on the helpdesk and I will respond to you personally
and give you my e-mail (due to spam bots I don't add my
personal e-mail to web sites ). I will drop you an e-mail
once you log your call and we can chat about anything you
need to in regards the program.
Regards
Simon Harrison
Affiliates Manager
www.internet-publications.net
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